{"id":40482,"date":"2022-01-19T00:00:00","date_gmt":"2022-01-19T00:00:00","guid":{"rendered":"https:\/\/app-mnl-blog-prd.azurewebsites.net\/?p=40428"},"modified":"2026-04-24T09:56:38","modified_gmt":"2026-04-24T09:56:38","slug":"whitepaper-long-tail-spend-kies-voor-lean-aankopen","status":"publish","type":"post","link":"https:\/\/www.manutan.nl\/blog\/slim-en-efficient-werken\/whitepaper-long-tail-spend-kies-voor-lean-aankopen\/","title":{"rendered":"Whitepaper: Long tail spend: kies voor lean inkopen"},"content":{"rendered":"<div class=\"post-introduction\">\n<p>De inkoopafdeling zorgt voor externe inkopen en is het kloppende hart van een bedrijf, omdat hij perfect geplaatst is om de veerkracht en het concurrentievermogen van een organisatie te vergroten.<\/p>\n<p>De volatiliteit (de mate waarin aandelen of andere financi\u00eble producten in waarde dalen of stijgen) van de markt en de veranderende klanteneisen scheppen een onzeker economisch klimaat, waardoor het gewicht van de inkoopafdeling nog toeneemt. Daarnaast hebben verschillende crisissen (de economische crisis, gezondheidscrisis, klimaatcrisis, \u2026) de functie nog belangrijker gemaakt. Meer dan ooit moeten inkoopafdelingen hun bedrijven ondersteunen door effici\u00ebnter en wendbaarder te worden.<\/p>\n<p>Inkoopteams beschikken in deze context over een hefboom die hun volle aandacht verdient: lean procurement of lean inkopen.<\/p>\n<p>**In onze whitepaper lees je alles over:**<br \/>\n&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<p>*   De lean-filosofie<br \/>\n*   Lean toegepast op de inkoop<br \/>\n*   Hoe lean bijdraagt aan maatschappelijk verantwoord ondernemen<br \/>\n*   Manutan, jouw partner voor lean<\/p>\n<\/div>\n<figure class=\"post-hero\">\n        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/01\/WP-Lean-NL.jpg\" alt=\"\" \/><br \/>\n      <\/figure>\n<div class=\"post-content\">\n<h3>Interesse?<\/h3>\n<p>Download hier je whitepaper.<\/p>\n<\/div>\n<p>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f42381-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"42381\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/posts\/40482#wpcf7-f42381-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"42381\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.4\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f42381-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_uacf7_hidden_conditional_fields\" value=\"\" \/>\n<\/fieldset>\n<div class=\"uacf7-form-wrapper-container uacf7-form-42381  \"><div class=\"whitepaper-form\">\n<label>Voornaam*\n<span class=\"wpcf7-form-control-wrap\" data-name=\"first_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"first_name\" \/><\/span><\/label>\n\n<label>Achternaam*\n<span class=\"wpcf7-form-control-wrap\" data-name=\"last_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"last_name\" \/><\/span><\/label>\n\n<label>Zakelijk e-mailadres*\n<span class=\"wpcf7-form-control-wrap\" data-name=\"work_email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"work_email\" \/><\/span><\/label>\n\n<label>Zakelijk telefoonnummer*\n<span class=\"wpcf7-form-control-wrap\" data-name=\"work_phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"work_phone\" \/><\/span><\/label>\n\n<label>Functietitel*\n<span class=\"wpcf7-form-control-wrap\" data-name=\"job_title\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"job_title\"><option value=\"\">Maak een keuze *<\/option><option value=\"Inkoper (Groep)\">Inkoper (Groep)<\/option><option value=\"Inkoper (Locatie \/ Project)\">Inkoper (Locatie \/ Project)<\/option><option value=\"Chief Information Officer\">Chief Information Officer<\/option><option value=\"Assistent van de directie\">Assistent van de directie<\/option><option value=\"Facility Manager \/ Workplace Services\">Facility Manager \/ Workplace Services<\/option><option value=\"Directeur \/ Manager\">Directeur \/ Manager<\/option><option value=\"Financieel directeur\">Financieel directeur<\/option><option value=\"Algemeen directeur\">Algemeen directeur<\/option><option value=\"Managing Director \/ Locatiebeheerder\">Managing Director \/ Locatiebeheerder<\/option><option value=\"Marketing- \/ Communicatiemanager\">Marketing- \/ Communicatiemanager<\/option><option value=\"Niet werkzaam (Student \/ Gepensioneerd \/ etc.)\">Niet werkzaam (Student \/ Gepensioneerd \/ etc.)<\/option><option value=\"Projectmanager\">Projectmanager<\/option><option value=\"Inkoopadvieseur\">Inkoopadvieseur<\/option><option value=\"Inkoopmanager \/ CPO\">Inkoopmanager \/ CPO<\/option><option value=\"Inkoopmanager\">Inkoopmanager<\/option><option value=\"Veiligheidsfunctionaris\">Veiligheidsfunctionaris<\/option><option value=\"Leraar\">Leraar<\/option><option value=\"Technisch manager\">Technisch manager<\/option><option value=\"Magazijnbeheerder\">Magazijnbeheerder<\/option><option value=\"Andere\">Andere<\/option><\/select><\/span><\/label>\n\n<label>Bedrijf*\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"company\" \/><\/span><\/label>\n\n<label>Bedrijfsgrootte*\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company_size\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"company_size\"><option value=\"\">Maak een keuze *<\/option><option value=\"1\u201349\">1\u201349<\/option><option value=\"50\u2013249\">50\u2013249<\/option><option value=\"250\u2013999\">250\u2013999<\/option><option value=\"1000\u20134999\">1000\u20134999<\/option><option value=\"+ 5000\">+ 5000<\/option><\/select><\/span><\/label>\n\n<label>Sector*\n<span class=\"wpcf7-form-control-wrap\" data-name=\"industry\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"industry\"><option value=\"\">Maak een keuze *<\/option><option value=\"Lucht- en ruimtevaart &amp; Marine\">Lucht- en ruimtevaart &amp; Marine<\/option><option value=\"Automotive\">Automotive<\/option><option value=\"Banken &amp; Verzekeringen\">Banken &amp; Verzekeringen<\/option><option value=\"Chemie &amp; Farma\">Chemie &amp; Farma<\/option><option value=\"Bouw\">Bouw<\/option><option value=\"Distributie\">Distributie<\/option><option value=\"Energie &amp; Water\">Energie &amp; Water<\/option><option value=\"Grondstoffenwinning &amp; Metallurgie\">Grondstoffenwinning &amp; Metallurgie<\/option><option value=\"Facility Management\">Facility Management<\/option><option value=\"Voedingsindustrie\">Voedingsindustrie<\/option><option value=\"Gezondheidszorg\">Gezondheidszorg<\/option><option value=\"Overheid\">Overheid<\/option><option value=\"Luxe\">Luxe<\/option><option value=\"Overige industrie\u00ebn\">Overige industrie\u00ebn<\/option><option value=\"Overige diensten\">Overige diensten<\/option><option value=\"Verpakking\">Verpakking<\/option><option value=\"IT-diensten\">IT-diensten<\/option><option value=\"Toerisme &amp; Vrije tijd\">Toerisme &amp; Vrije tijd<\/option><option value=\"Transport &amp; Logistiek\">Transport &amp; Logistiek<\/option><option value=\"Andere\">Andere<\/option><\/select><\/span><\/label>\n\n<label class=\"checkbox-line\">\n<span class=\"wpcf7-form-control-wrap\" data-name=\"newsletter_optin\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"newsletter_optin[]\" value=\"Nieuwsbrief ontvangen\" \/><span class=\"wpcf7-list-item-label\">Nieuwsbrief ontvangen<\/span><\/label><\/span><\/span><\/span>\n<\/label>\n\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Whitepaper downloaden\" \/>\n<\/div><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<br \/>\n\n\n<!-- CJT Shortcode Block (1) - Form Build up - START -->\n\n\t\t\t\t\t\t<span id='csmi-c8feeca5528bdb1f7864dbc3912c06a2' class='csmi csmi-bid-1 csmi-Form Build up'>\n\t\t\t\t\t\t\t<script>\n    console.warn('it is cached properly!')\ndocument.addEventListener('wpcf7mailsent', function(event) {\n    console.warn('wpcf7mailsent event listener triggered');\n    \n    var formId = event.detail.contactFormId;\n    console.warn('Form ID:', formId);\n    \n    var whitepaperFormId = '42381';\n    console.warn('Whitepaper Form ID:', whitepaperFormId);\n    \n    if (formId != whitepaperFormId) {\n        console.warn('Form ID mismatch - stopping here!');\n        return;\n    }\n    \n    console.warn('Form ID matched - continuing...');\n    \n    var email = document.querySelector('[name=work_email]').value;\n    console.warn('Email:', email);\n    \n    var fname = document.querySelector('[name=first_name]').value;\n    console.warn('First name:', fname);\n    \n    var lname = document.querySelector('[name=last_name]').value;\n    console.warn('Last name:', lname);\n    \n    var phone = document.querySelector('[name=work_phone]').value;\n    console.warn('Phone:', phone);\n    \n    var job = document.querySelector('[name=job_title]').value;\n    console.warn('Job:', job);\n    \n    var size = document.querySelector('[name=company_size]').value;\n    console.warn('Size:', size);\n\n    var company = document.querySelector('[name=company]').value;\n    console.warn('Company:', company);\n    \n    var optinEl = document.querySelector('[name=\"newsletter_optin[]\"]');\n    var optin = (optinEl && optinEl.checked) ? '1' : '0';\n    console.warn('Optin:', optin);\n    \n    var pathParts = window.location.pathname.replace(\/\\\/+$\/, '').split('\/');\n    var urlSource = pathParts[pathParts.length - 1];\n    console.warn('URL Source:', urlSource);\n    \n    var url = 'https:\/\/manutaninternational.emsecure.net\/Portal\/ES\/InputLink2\/optiext\/optiextension.dll?ID=PbkPnjVCGOL682L3wbwwzvmjt3NA8GiGwMoidojPS5RPL7AzGXOEBeGxC3ka7baCkLfCqH1spoX4TSb3ZnShoDBr18Izf&SISCO_ID=NL1&YOUR_EMAIL='+encodeURIComponent(email)+'&YOUR_NAME='+encodeURIComponent(fname)+'&YOUR_SURNAME='+encodeURIComponent(lname)+'&YOUR_PHONE='+encodeURIComponent(phone)+'&CONTACT_FUNCTION='+encodeURIComponent(job)+'&COMP_SIZE='+encodeURIComponent(size)+'&COMP_NAME='+encodeURIComponent(company)+'&OPTIN_INTO_NL='+optin+'&LANGUAGE=NL&URL_SOURCE='+urlSource;\n    console.warn('Seligent URL:', url);\n    \n    location.replace(url);\n}, false);\n<\/script>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t<!-- CJT Shortcode Block (1) - Form Build up - END -->\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De inkoopafdeling zorgt voor externe inkopen en is het kloppende hart van een bedrijf, omdat hij perfect geplaatst is om de veerkracht en het concurrentievermogen van een organisatie te vergroten. De volatiliteit (de mate waarin aandelen of andere financi\u00eble producten in waarde dalen of stijgen) van de markt en de veranderende klanteneisen scheppen een onzeker economisch klimaat, waardoor het gewicht&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":25424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[1031,452,1090,1039,1062],"class_list":["post-40482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-slim-en-efficient-werken","tag-inkoop-optimaliseren","tag-inkoopstrategie","tag-lean-procurement-nl-nl","tag-lean-purchasing-nl-nl","tag-long-tail-spend"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.manutan.nl\/blog\/wp-json\/wp\/v2\/posts\/40482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.manutan.nl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.manutan.nl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.manutan.nl\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manutan.nl\/blog\/wp-json\/wp\/v2\/comments?post=40482"}],"version-history":[{"count":3,"href":"https:\/\/www.manutan.nl\/blog\/wp-json\/wp\/v2\/posts\/40482\/revisions"}],"predecessor-version":[{"id":42472,"href":"https:\/\/www.manutan.nl\/blog\/wp-json\/wp\/v2\/posts\/40482\/revisions\/42472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.manutan.nl\/blog\/wp-json\/wp\/v2\/media\/25424"}],"wp:attachment":[{"href":"https:\/\/www.manutan.nl\/blog\/wp-json\/wp\/v2\/media?parent=40482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.manutan.nl\/blog\/wp-json\/wp\/v2\/categories?post=40482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.manutan.nl\/blog\/wp-json\/wp\/v2\/tags?post=40482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}